It’s All About Figuring Out The Ultimate Niche: An Interview With Bhaskar Dutta, YouTuber (Purbanchal)

There is no doubt that YouTube is on the rise. With over 1.8 billion people registered on the platform to check it daily and watch 5 billion videos, it is at present the world’s 2nd biggest search engine for online video discovery and viewing. And with every passing year, the count is just getting higher and higher.

Talking about the scenario in India, it has more engaged video viewers compared to other nations — the platform has penetrated 80 per cent of India’s internet universe. With so much popularity, the trend of starting a YouTube channel is also snowballing — be it tech, fashion, self-help, or Vlogging, people are finding out the niches and getting started on YouTube.

Today, YouTube is not just a video streaming platform; it has become a platform that brings dreams into reality by giving you the recognition you deserve.

I got in touch with one of the most well know YouTuber from Assam to know the story of his YouTube journey.

The Story Behind Purbanchal

Bhaskar was born and brought up in a city surrounded by the gorgeous Dehing rainforest — Sivasagar, Assam. A bright student since childhood, Bhaskar moved to Bangalore University to pursue BCA upon graduating from Sibsagar College. Unlike most of the youngsters who choose to settle down in big cities like Bangalore, Bhaskar had different plans; he moved back to Assam — studied MCA and successfully nailed the recruitment process to join Assam Power Distribution Company Ltd (APDCL).

Bhaskar was from a complete computing background; however, his job role didn’t include much of technicality. And that was something scratching a part of his head; he wanted to share his knowledge and know-how with the people of Assam. And keeping that in mind, in February 2017, Bhaskar started a YouTube channel — technoin, a Hindi tech channel. However, it turned out to be a debacle.

“My Assamese accent was proving to be a huge barrier and because of that my channel wasn’t growing,” said Bhaskar.

But, he wasn’t someone who would lose confidence and stop; rather, he decided to start another channel in his Assamese — Jantra. The idea of starting an Assamese YouTube channel worked pretty well for Bhaskar, and Jantra was witnessing a good response from the viewers. However, there was something amiss — Passion.

Bhaskar was really good at making technical videos but that wasn’t his passion, and it didn’t take him much time to realize that. His passion was travelling, capturing moments of every place he visits and shares it with others, and soon he decided to take that to the next level. In March 2018, Bhaskar changed his channel name to PURBANCHAL, which is now a channel that showcases his travel diaries. Till date, Bhaskar has visited seven countries including Russia, Nepal, and Indonesia, and has always showcased all his travel stories on his channel.

“For me, travelling, photography and video making are something that brings me happiness. I could never get bored of them,” said Bhaskar.

Today, PURBANCHAL is close to touching 100K followers and is one of the most viewed YouTube Channels of Assam.

A Chinwag With The Passionate YouTuber, Bhaskar Dutta

What do you think about the current scenario of YouTube in India?

There is absolutely no doubt that many people want to start a YouTube channel with one single notion; they can earn some huge money. But they don’t know the fact that it’s not at all a cakewalk.

If you want to start your YouTube journey just because you want to make money and get famous, then it is definitely not for you. The Indian YouTube industry is flooded with amazing talents; so to be honest, at present, it is not at all easy to gain that “Popularity” one dreams of.

Being one of the best YouTubers from Assam, what do you feel about the talent in the region?

There is absolutely no scarcity of talent in Assam and it feels really amazing to see young guys and girls doing wonders not only on YouTube but also in other phases of life. Everyone is understanding that big or small, if you are good at something and does that with all your heart then definitely you are going to taste success.

While I am talking about the talent in the region, I also want to throw a piece of advice. There are many people who are just copying ideas from other channels and making videos. I believe this won’t work out in the long run; if you share and showcase things, which are your bread and butter, then this will be fruitful for you and your YouTube career.

How do you manage to juggle between your work, your personal life and YouTube?

When it comes to the office, I only think of it till 4 in the evening. Once I am off my workplace, I don’t think about the office. Talking about YouTube, I plan a topic every week and spend the rest of the days creating it. Even on weekends, I spend my time working on YouTube. However, in between office and work, I also manage to take time off for myself and family.

I believe 24 hours a day is enough for a human to carry out all his work; it just depends on us how we utilize our time or think, plan and execute.

What is that particular thing you feel that it was a hurdle for you when you started your YouTube journey?

Criticism!! It was something that troubles every YouTuber at some point. I was criticized a lot by many people. But, I was strong enough; I didn’t let those things stop me from moving forward.

There is one more thing that I feel is a huge challenge, especially for Assamese YouTubers. You just cannot make a video and get it live; you need to do sheer research. You have to spend enough time figuring out what kind of videos people would like to watch, what kind of thumbnail should be used, and what kind of a title should be perfect to draw the attention of the Assamese people.

Word To The Wise

Always try to work for the community; make sure you deliver value to them. Because once you achieve the recognition you want and someone from the community tells you that you are doing amazing, the feeling is completely different.

In my case, when someone tells me that they love my work, I get motivated to do more for that community.

Harshajit is a writer / blogger / vlogger. A passionate music lover whose talents range from dance to video making to cooking. Football runs in his blood. Like literally! He is also a self-proclaimed technician and likes repairing and fixing stuff. When he is not writing or making videos, you can find him reading books/blogs or watching videos that motivate him or teaches him new things.

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